TLN tln.design
Work

case kinsol.com.br

Kinsol Energias Renováveis.

2024 wordpress captação de franqueados Site institucional · captação de clientes e franqueados
Kinsol Energias Renováveis — Home desktop
Kinsol Energias Renováveis — Home mobile
Home · desktop + mobile
Kinsol Energias Renováveis — Energia solar desktop
Energia solar · desktop + mobile
Kinsol Energias Renováveis — Sobre desktop
Sobre · desktop + mobile

The challenge

Kinsol is a solar energy franchise network headquartered in Uberaba, Brazil. The site had to speak to two audiences at once: people who want to cut their power bill and people who want to open a franchise, explaining a technical subject in simple terms.

The solution

A WordPress site with a bold purple and teal look, photos of solar plants and icons that explain solar energy in seconds: morning, daytime and night. Solution pages by segment (residential, commercial, industrial and agro), a dedicated franchise page with a request form, a "Simulate your savings" button always in the header, a blog and a map of franchisees across Brazil.

Read the full story (in Portuguese). See also: Abrahosting, ETEMP Engenharia.

Results

  • Two audiences, two clear paths: savings and franchising
  • Solar energy explained with icons and plain language
  • Simulation button always visible
  • Segment pages: residential, commercial, industrial and agro
  • Blog and a network map across Brazil
#Energia solar #Franquias #Site institucional #WordPress

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