case carmensteffens.com.br

Carmen Steffens.

2011 loja virtual site internacional blog de moda Presença digital multi-site · loja virtual · site internacional · Fashion Blog

The challenge

Carmen Steffens is a major Brazilian brand of women’s shoes, bags and accessories, with stores in Brazil and abroad. In 2011 it needed a digital presence to match: an international site taking each visitor to their country, an online store and institutional site in Brazil and a fashion blog to talk to customers, all with the brand’s strong identity.

The solution

TLN Design took care of the brand’s digital presence from 2011, with several sites working together. The international site, www.carmensteffens.com, welcomed visitors with a country picker over a world map and came to present the network as "305 stores in 18 countries". In Brazil, carmensteffens.com.br combined online store and institutional site, with collections, showcases and campaigns. The Fashion Blog brought news, press and CS TV. In the United States, the online store ran on Magento.

Read the full story (in Portuguese). See also: Veromobili, Cristina Lemos, SKY Combo TV.

Results

Multi-site digital presence with a single identity
International site with a country picker over a world map
Online store and institutional site in Brazil with collections and campaigns
Fashion Blog to talk to customers
US online store on Magento

#Blog #E-commerce #Loja virtual #Moda #Site internacional

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